Publishers of soaps publicies their soap opera through different media strategies, these include adverts,web pages but also magazines. Magazines are an easy way to grab the attention of the audiences eye and attract them to watching the show.
Similarities:
- Titles - Take up most of the page and are in big, bold and bright colours. For example "Max KILLED Lucy?" This is a question towards the audience suggesting he did kill Lucy. However, having the text in white with a purple edging really stands out from the other colours of the page like pink and yellow. Another techniques they used is having "KILLED" in capital letters really standing it out to the audience this is then also used in "MURDER! Tine left for dead..."
- Pictures - Pictures are used to show who may be involved with that particular heading, for example "Max confesses" is talking about Max who is in the picture but also to who he confesses it to which is Lauren. All magazine front covers use this colour and pictures to attract the audiences attention.
- Logo - The logo of the magazine is always in the top left hand corner of the page, it is big white writing on a red square shaped background which is the marketing logo for the magazine.
- Barcodes - Barcodes are on every magazine usually with the pricing at the top of it, it also tells you the issue you have got making some people want to have every single issue wanting them to buy them all.
- Smaller Stories- Every magazine has the smaller stories for those who watch Coronation Street or Emmerdale. These are for the viewers that enjoy those shows and want to know about them. However, if Coronation Street had the biggest story of the week they would be the bigger story which is shown in "Tina left for death" story whereas the others are Eastenders.
- Dates - There is always a date on the top left hand corner for the viewers to know they have bought this weeks magazine rather than last weeks.
Differences:
- Colours - Different colours are used every week in order to keep the audience attracted if they used the same people may think, "Oh that's the Eastenders magazine.. Who care" but if the colours are different it interests them more into looking at the magazine.
- Stories - Are used in different ways, even though they are all based around "Lucy's death" for example, they play with words and mix the story up. This is to make the audience thing oh is there something new when really there is not. This is shown in "Murder who kills Lucy" to then "Max confesses". The audience believe that that is it and Max confessed to Lucy's murder when really he is confessing to Lauren about the affair. This then makes the audience want to know what he confessed to and if it was Lucy's murder.
- Other Stories - Some may include other things that are going on in the media and not just about Soap Operas, For example "X Factor vs Strictly" or "Meet the acts of Britain's got talent".
No comments:
Post a Comment