Tuesday, 16 September 2014

American soap opera case study

Days of Our Lives


Days of Our Lives is an American soap opera, shown during the daytime on the NBC television network, created by husband and wife team, Ted Corday and Betty Corday. Being associated to many countries around the world, it is one of the longest running scripted television programs, showing every weekday since November 8, 1965. On April 21, 1975, as the show itself was becoming increasingly successful, its episodes were expanded from 30 minutes to 60 minutes.


Days of Our Lives is a series set in the fictional town of Salem, which focuses on two core families, being the Hortons and the Bradys, although other families have been added to the cast. The series aired its 10,000th episode on February 21, 2005 and aired its 12,000th episode on January 11, 2013 and was given a title of the most daring drama during the 70s, due to topics being covered which other soaps would not. Days of Our Lives was close to cancellation during the first three years on the air, due to its place of the bottom of the Nielsen ratings, however its assent to top rating was rapid as the season of 1969 finished and in 1980, the soap opera was placed as the highest rated soap.


During the 2000s, Days of Our Lives started to gain a steady decrease in viewers, due to vastly altered viewing habits  such as cable networks and an introduction to many popular reality and talk shows.


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